Google Ads For Dentists
How Google Ads Fills Your Schedule
With Google Ads, you can place your practice at the top of search results for potential patients actively searching for the treatments your practice provides.
Target Valuable Patients
We set up your ads to appear for the most valuable search terms—like “best cosmetic dentist near me”—so you reach people actively looking for treatment.
Show Up When It Matters
Your ad appears at the top of Google when potential patients search for a dentist, putting your practice in front of them instantly.
Only Pay for Results
Your ad appears at the top of Google when potential patients search for a dentist, putting your practice in front of them instantly. You only pay when someone calls (Local Service Ads) or clicks to your website (Pay-Per-Click ads).
How The Smile Line Studio Grew Bookings 70% in two months.
The Smile Line Studio set out to rank for high-value cosmetic searches in Leawood, KS. We used our proprietary data to target the keywords most likely to drive bookings, then optimized their pages to convert clicks into calls, bookings, and chats. The result: a 70% increase in bookings in just two months.
Local Service Ads
Google PPC (Pay Per Click) Ads
Local Google Ads
25%
increase in paid traffic
36%
increase in conversion rate
24%
Improvement in ROI
”Our bookings from Google increased 24% after Designed Dental took over. I cannot recommend them enough.”
Dr. Geoff Kerns - Smile Line Studio
Interested In Similar Results?
Take the first step by requesting a free consultation.
In our 30 minute call, we’ll discuss your practice goals and review a proposal of how much you can expect to spend and how many actual patients you would receive from this spend.
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Fill out the information below or shoot us an email at hello@designeddental.com to get started.
How to choose the best Google Ads partner for your dental practice.
Dental Expertise
At Designed Dental, we only work with dentists, so we know exactly what drives new patients. From high-value keywords to conversion-focused landing pages, we tailor every ad for success based on years of experience and thousands of tests.
Proven Success
Look for case studies, testimonials, or examples of past success running Google Ads for dentists to ensure they can deliver results.
Google Certified Partner
Working with a Google Certified Partner ensures your ads are managed by experts who follow best practices and stay up to date with the latest strategies—helping you get the best results for your budget.
Integrated SEO & Google Ads Strategy
Your paid and organic efforts should work together. Partnering with a Google Ads expert who also understands dental SEO ensures your campaigns complement your organic rankings—maximizing visibility and reducing ad costs over time.
One Dentist Per City
We partner with only one dental practice per city to avoid any conflicts of interest. This ensures your campaign gets our full strategic focus—without competing against another local dentist we manage.
I love my new website! 
Starting a new practice in a crowded market meant I needed to stand out from the beginning. My site gives me an edge other area dentists don’t have.
Dr. Mona Barber - Floss & Smile
Our Approach to Google Ads
1. Identify High-Intent Keywords
We use proprietary data to uncover the exact search terms your ideal patients are Googling — from “dental implants near me” to “best cosmetic dentist in [your city].” These are the keywords that drive real bookings, not just clicks.
2. Build Conversion-Focused Ads & Landing Pages
Great traffic means nothing if it doesn’t convert. We write compelling ad copy, match it with custom landing pages, and optimize every detail — from headlines to call buttons — to turn visits into bookings.
3. Align Google Ads with SEO
We make sure your paid and organic strategies work together. If you’re already ranking for a keyword, we won’t waste your Google ad budget chasing it.
4. Optimize for Growth
Once your campaigns are live, we continuously test, refine, and scale your dental ppc advertising campaigns. From adjusting bids to improving ad creative, our goal is simple: lower your cost per lead and keep your schedule full.
5. Track Every Click, Call & Appointment
We believe you should know exactly what’s working. Our transparent tracking shows which keywords drive each visit, call, form submission — and even patient appointments — so you can see the real ROI behind your ad spend.
How Much Does Google Ads Cost for Dentists?
Running Google Ads comes with two types of costs: what you pay Google to show your ads, and what you pay an expert to manage and optimize those ads effectively. Both play a key role in how well your campaign performs — and how many new patients it brings in.
Your Ad Budget (Paid to Google)
This is the amount you spend directly with Google. Whether you're paying per click or per lead depends on the campaign type, but the goal is always the same: drive high-quality traffic to your site.
Budgets vary based on the size and competitiveness of your market. Small, independent practices typically spend around $2,000/month, while larger, multi-location clinics may invest $10,000+ to capture more market share across multiple locations.
Your Optimization Cost (Paid to an Agency)
This is what you pay a dental marketing agency like Designed Dental to manage and optimize your campaigns. It includes keyword strategy, ad creation, ongoing testing, and performance reporting.
Optimization costs usually scale with your ad spend — more budget means more time spent on adjustments and strategy. While you can find low-cost management, poor oversight often leads to wasted ad dollars. For most single-location practices, expect to pay $250–$500/month for quality, ROI-focused campaign management.
Google Ad Investment Options
Essential
Dedicated Dental Ads Strategist
3 active campaigns
Optimized landing pages
Daily monitoring
Responsive Search Ads
Local Service Ads
Fraud Protection
A/B testing
Competitor spend monitoring
Realtime analytics dashboard
Call tracking
Most Popular
Edge
Dedicated Dental Ads Strategist
5 active campaigns
Optimized landing pages
Daily monitoring
Responsive Search Ads
Local Service Ads
Fraud Protection
A/B testing
Competitor spend monitoring
Realtime analytics dashboard
Call tracking
Elite
Dedicated Dental Ads Strategist
Unlimited active campaigns
Optimized landing pages
Daily monitoring
Responsive Search Ads
Local Service Ads
Fraud Protection
A/B testing
Competitor spend monitoring
Realtime analytics dashboard
Call tracking
Founded by dental experts
Dr. Frank Young Sr.
Doctor Young practiced dentistry for five decades. His experience owning a dental office ensures all of our services align with the realities of running a practice.
Frank Young Jr.
Frank started his career at Google where he learned what it took to rank #1. The desire to apply these techniques to smaller businesses led him to start Designed Dental with his father.
Supported by a team of professionals
We keep our team smaller and more agile than most.
Brendan
Design Lead
Sadie
Nap Lead
Maggie
Content Lead
Sagar
Dev Lead
Maureen
Account Lead
+10 Years. +100 Websites. 1 Focus.
Exclusive to Dentists
We do one thing. Really well.
100% Satisfaction Guarantee
We will continue to work for free until you are 100% satisfied.
No Contracts
We earn your business every month.
Dedicated Support Contact
Your one point of contact for everything regarding your new website.
What are the benefits of dental Google Ads?
We could go on for a long time about the benefits of dental Google ads but here are the top five reasons to consider the most important marketing channel for dentists:
The fastest way to fill your schedule
Unlike SEO—which can take months to rank for competitive terms like “cosmetic dentist near me”—Google Ads place your practice at the top of search results instantly. Within days of launching a well-optimized campaign, you can start filling your schedule with patients actively searching for terms you want to rank for like “cosmetic dentist near me.”
Only pay for calls and visits
One of the biggest advantages of Google Ads is its pay-per-click (PPC) model. You only pay when someone takes action—whether that’s calling your practice directly or visiting your website. For example, if you set up an ad to appear at the top of Google when someone in Scottsdale, AZ searches for “cosmetic dentist,” you only pay when they call your phone number listed in the ad, or click to visit your practice website. This ensures every dollar spent is tied to real patient interest.
Show Up When Patients Are Ready to Book
Unlike platforms like Facebook, which target users passively scrolling through their feeds, Google Ads appear when dental patients are actively searching for the services you offer. Additionally, you can schedule your ads to show only during your business hours, ensuring that when someone calls your practice in a moment of need, they’re connected with a specialist ready to schedule their appointment.
Unparalleled transparency
Unlike traditional advertising methods like TV or radio, Google Ads gives you unmatched transparency and insights. You can track exactly which searches drive the most treatments, identify the times of day that result in the highest bookings, and pinpoint the zip codes that bring in your highest-value patients.
Jumpstart Word of Mouth—Online and Offline
Google Ads not only fills your schedule quickly but also sets the stage for powerful word-of-mouth marketing. By bringing in more patients through targeted campaigns, you create opportunities to wow them with exceptional care—leading to glowing Google reviews that attract even more patients online. At the same time, happy patients share their experiences with friends and family, increasing offline referrals. This dual impact helps build your reputation and grow your practice both online and in your local community.
Google Ad Considerations
While Google Ads can be a powerful tool for attracting new patients, there are some potential downsides to consider—especially if campaigns aren’t properly managed or supported by a broader strategy.
You Need a Great Website to see Value
Most searchers will click from your ad to your website before calling to learn more about their potential dentist. Every click from your ad costs money, so it’s essential to ensure your website is ready to convert. If you’re investing in advertising, you need a high-performing dental website design that sends all the right signals—like trust, professionalism, and clear next steps—to encourage someone to book online or call your practice. Without it, you risk wasting valuable advertising dollars.
Google Ads Can Be An Expensive Upfront Investment
Advertising on Google Ads can be highly effective, but it doesn’t come cheap. Competitive industries like dentistry often face high costs per click, especially for sought-after keywords such as “cosmetic dentist near me” or “dental implants.” Each click can cost anywhere from $5 to $25 or more, depending on your location and the services you’re targeting.
Poor Setup and Management Can Waste Your Money
Google Ads requires careful planning, precise targeting, and regular optimization. Without the right expertise, it’s easy to burn through your budget on poorly targeted campaigns, irrelevant keywords, or ads that fail to convert.
Not Understanding the Secondary Value of Google Ads
Focusing only on immediate results from Google Ads—like getting a single patient to book—misses the bigger picture. Each new patient has the potential to become a loyal advocate, sharing their positive experience with friends, family, and colleagues.
How Google Ads Works with Dental SEO
While SEO and Google Ads are often seen as separate strategies, they work best when used together. SEO helps your dental practice show up organically in Google’s search results over time, while Google Ads puts you at the top of the page instantly for high-intent keywords like “emergency dentist near me” or “dental implants in Leawood.” By combining both, you get:
- Greater visibility – Appear in both paid and organic positions, increasing your chances of getting the click.
- More data – Google Ads shows exactly which keywords drive calls and appointments, giving you insights you can use to strengthen your SEO strategy.
- Faster results – SEO builds momentum over time, but ads deliver immediate traffic while your rankings grow.
- Better testing – Paid search lets your team test what messaging or specials drive the most calls, so you can double down on what works.
- Smarter spending – As your SEO improves, you’ll rely less on paid traffic—freeing up budget for other marketing initiatives.
Together, they create a balanced strategy: Google Ads brings in leads today, while SEO builds long-term traffic and lowers your cost per acquisition over time. If you’re looking for a dental ppc agency that is also a dentist seo company, Designed Dental may be the perfect fit.
